12月9日ACCA《PM》上午場(chǎng)考試考點(diǎn)總結(jié)（考生回憶版）

2020年12月ACCA考季第三天考試上午場(chǎng)結(jié)束了！各位參加ACCA PM考試的考生們，你們都考了哪些知識(shí)點(diǎn)呀！快來看看網(wǎng)校的其他考生們?cè)诳荚囍卸伎剂四男┲R(shí)點(diǎn)，看看有沒有和你一樣的！

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CRM重點(diǎn)看這里！

Customer relationship management systems
Customer Relationship Management(CRM) is defined as“the collection and analysis of informationdesigned for sales and marketing decision support to understand and support existing and potentialcustomer needs.It includes account management， catalog and order entry， payment processing， creditsand adjustments， and other functions."
The CRM system definition， then， would be a set of software applications that help an organizationdetermine the needs and preferences of their customers by managing， organizing， tracking and storingall customer interactions.CRM systems use advanced technology to replace the handwritten， manualdocumentation processes of the past.CRM systems allow users to document everything， from simplecontact information to specific conversations with customers.
CRM systems are valuable because the information they provide can help boost the general businessgoals of an organization.For instance， if sales consultants know the specific needs and preferences oftheir customers， they can deliver a more personalized service creating a more client-focusedenvironment.CRM systems also provide a central documentation location， allowing employees acrossdifferent departments access to the same information.

希望大家在考試中取得滿意的成績，前程似錦。山高水遠(yuǎn)，江湖再見~希望大家都可以通過考試喲~

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